Experience
You Can't
Google.
With over 40 years of hands-on experience in large-scale agriculture, Michael Basore delivers proven strategies in crop production, yield optimization, and operational efficiency — specializing in leafy greens and lettuce.
Consulting Services
From seed selection to harvest logistics, Michael Basore partners with growers, landowners, and agricultural leaders to improve performance, profitability, and long-term success.
Leverage 40+ years of seed selection expertise to identify the highest-yield varieties for your growing conditions. Michael's selection of a blonde romaine variety achieved a record in lbs per acre.
- Seed variety evaluation
- Planting schedule design
- Historical data analysis
- Growing day optimization
Accurate forecasting is the foundation of profitability. Michael's data-driven approach has saved operations by reducing acreage needed through improved yield estimates and weather-pattern analysis.
- Weekly commodity forecasting
- Supply-demand balance
- Weather risk mitigation
- Maturity date precision
From harvest crew management to equipment reengineering, Michael has consistently driven operational efficiency at scale — managing 15+ harvest crews and introducing innovations that tripled crew output.
- Harvest crew optimization
- Equipment efficiency
- H-2A labor program development
- Budget management
Premium produce demands premium standards. Michael is well-versed in food safety, with hands-on implementation of in-field refrigeration improving product quality and reducing rejections, while safety programs helped lower risk and support improved insurance modifiers.
- In-field quality control
- Food safety protocols
- Rejection rate reduction
- Safety program development
Managing a large annual harvest budget, Michael delivers disciplined financial oversight across every engagement, from material cost negotiations to centralized procurement.
- Annual budget oversight
- Supplier negotiations
- Material cost reduction
- Cost-per-acre analysis
As a licensed Florida Realtor since 1987, Michael brings unique expertise to land lease negotiations and contract structuring — securing competitive terms for seeds, materials, and land that directly impact your bottom line.
- Land lease negotiation
- Seed & material contracts
- Market pricing analysis
- Long-term deal structuring
Deep expertise in iceberg, romaine, green leaf, red leaf, Boston, escarole, endive, and cabbage production. Michael has overseen the harvest of over 150 million pounds of fresh vegetables per season across 6,000–8,000 acres.
- Iceberg & romaine production
- Leafy green varieties
- Large-scale operations
- Quality to market
Building teams that last. Michael's mentorship approach has retained key leadership team members for over a decade, fostering skill-building and knowledge transfer that sustains operational excellence across generations.
- Leadership coaching
- Succession planning
- Team retention strategies
- Cross-functional coordination
Not sure which service fits your operation? Let's talk.
Schedule a Free Discovery Call
"I've been instrumental in building a company from a few hundred acres to thousands: harvesting over 150 million pounds of fresh vegetables each season."
Michael Basore
Senior Agricultural Executive & Founder, TruHarvest LLC
Michael Basore is a senior agricultural executive with over 40 years of leadership experience overseeing large-scale vegetable production, harvest operations, logistics, and enterprise risk management.
As a senior executive and operatioanl leader in a large-scale vegetable company, Michael helped guide the organization's expansion into one of the largest producers of iceberg and leafy greens east of the Mississippi River, supplying major retailers, foodservice providers and retail markets.
His expertise spans harvest management, planting strategy, seed selection, land lease negotiations, transportation logistics, H-2A labor programs, and financial oversight — with a proven ability to lead large, diverse workforces and deliver sustainable results at scale.
Now through TruHarvest LLC, Michael brings this depth of experience directly to growers, landowners, and agricultural leaders seeking to improve performance, profitability, and long-term success.
"Helped Spearhead the growth of a large- scale vegetable operation from inception into a leading force in the produce industry - building one of the largest producers of iceberg and leafy vegetables in the nation."
From Field to
Market
TruHarvest LLC brings expertise across the full spectrum of fresh vegetable production — from planting strategy through harvest, cooling, and delivery to major retailers and food service providers nationwide.
- Cored Iceberg
- Wrap Iceberg
- Romaine (Process & Hearts)
- Romaine CFR
- Green Cabbage
- Escarole
- Endive
- Green Leaf
- Red Leaf
- Boston Lettuce
- Sweet Corn
- Leafy Greens
- Major national retailers
- Food service providers
- International export markets
- Growers & landowners
- Agricultural investors
- Packing & cooling operations
Actively involved in the design, development, and successful completion of the Cypress Cooling facility -a 70,000 sq ft operation completed in under 10 months following property acquisition.
Credentials & Clientele
Decades of recognized leadership and industry awards — paired with a trusted network of growers, landowners, and agricultural partners across the United States.
Awards & Recognition
Who Michael Works With
Family-owned and independent farm operators seeking to improve yields and reduce production costs.
Large-scale agribusiness operations requiring executive-level strategy and operational restructuring.
Property owners and agricultural investors evaluating land use, lease structures, and farm profitability.
On-the-ground farm managers looking for expert guidance on field operations and crew efficiency.
Post-harvest operations and distribution partners focused on quality, cold chain, and product integrity.
Operations requiring audit-ready food safety programs, GAP compliance, and quality assurance systems.
Industry executives, co-ops, and associations seeking experienced counsel on policy and best practices.
Underperforming farms and operations in need of rapid assessment, restructuring, and profitability recovery.
Let's Talk About Your Operation
Ready to improve your operation's performance and profitability? Call Michael directly, send an email, or fill out the form below and he will respond personally.
- 01 Michael reviews your inquiry personally and responds within 1 business day
- 02 Initial discovery call to understand your operation and goals
- 03 Custom consulting plan tailored to your specific needs and scale
Message Sent!
Thank you for reaching out. Michael will review your message and respond personally within 1 business day.
For urgent matters, call directly at 561.220.6021.